Griselda

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Official website	http://griseldaxfr.com

Griselda Records (also Griselda x Fashion Rebels; GXFR) is an American independent Hip-hop record label based in Buffalo, New York. It was founded by rapper Westside Gunn, his brother Conway the Machine, and Mach-Hommy in 2012. In addition to the founding members, Benny the Butcher and in-house producer Daringer make up the flagship artists of the Griselda Records roster.

The name Griselda comes from drug lord Griselda Blanco. "Griselda" also refers to a loose-knit hip-hop collective composed of the core signees of the label, amongst others. The collective's de facto leader is the label's founder Westside Gunn. To date, Griselda has two releases as a collective: the extended play Don't Get Scared Now in 2016 and debut album WWCD in 2019.

History

Beginning in the label's formative years, physical copies of the label's music were distributed in limited releases by London label Daupe! that often sold out within minutes. In 2017, Griselda signed a distribution deal with Shady Records for artists Westside Gunn and Conway, which ended when both left the label in 2020 and 2022. In 2019, Westside Gunn and Benny the Butcher signed a management deal with Jay-Z's entertainment company Roc Nation.

In 2021, Benny and Gunn produced and starred in the crime film Conflicted (2021).